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Lemons to lemonade feature #27: Susan Levine

Friday, January 2, 2009
Susan Levine, mother of two, and grandmother of two, is the owner and creator of, which she established in 2008. is the one stop source of pre-screened information dedicated to the 50something lifestyle.

Sue's idea was to create a website where information wanted by 50somethings could be sorted and culled by a real-life reliable librarian, and delivered simply and quickly. She wanted a resource for people who didn’t grow up with computers and the Internet, but still wanted to use them to enhance their lives.

Sue found a niche market with a need and delivered a solution. Today this mom entrepreneur's website delivers the best of the net to adults 50 years old and better. Here is her story...

How has this economy affected you, your business and your family?
I stopped monitoring our retirement savings losses at 20%. I no longer open any statements.

How are you making lemonade from lemons?
My husband and I share three octogenarian parents. We have a daughter about to be married and two active granddaughters from equally motivated parents. I think it’s safe to say that we are truly part of the “sandwich generation".

I noticed that boomers and seniors were becoming more and more savvy at using the computer but were unable to extract the information they desired for their changing circumstances. The reliability of information was questionable and the volume of links overwhelming.

I decided to utilize my library background (MLS, UCLA, 1971) to create a boomer search engine that was not only easy to maneuver, but also supplied exactly the information requested. I studied website criteria for aging eyes and applied all the ingredients to make the only website of its kind. It is a one stop source of pre-screen information dedicated to our 50something lifestyle.

Any encouraging words you would like to offer mom entrepreneurs?
These are challenging times. Challenge yourself to become aware of all your interests, talents, and education and apply them to a niche that is under served and very needy.

For more information, visit or You can also reach Susan directly by emailing