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Lemons to lemonade feature #22: Rebecca Rodskog

Wednesday, December 10, 2008
In this current economy there is one thing we can be certain of...change. It may be good change or bad change, but we can expect to experience lots of changes. Mom entrepreneur Rebecca Rodskog is the owner of Rodskog Change Consulting. Established in 2007, the company helps people grow through change.

Rebecca, mother of one with another child due in February 2009, is an experienced consultant in the field of organizational development and change management. She has worked with a diverse set of clients from Fortune 500 to startup companies, including Dow Chemical, Chevron, PMI Mortgage Group, and many others.

Rebecca admits that the economy has absolutely fueled her business and her resolve to build. "The circumstances in which we are currently living in this country, this world, provide an amazing platform for me to talk to people about how to manage their own change and growth, even when they perceive things as happening “to” them and out of their control." Here is her story...

How has this economy affected you, your business and your family?
My husband is in finance (investment banking), so there is a direct correlation with the market and how well he does financially. Because bonuses may be non-existent this year, when they are usually generous, we need to plan on a budget that does not require that supplemental income.

Last year I started my business with a goal for 2008 to not lose money, and to be able to pay for the nanny. I have accomplished that goal but need to step it up this year in order to supplement our income.

I work with individuals in a service capacity – in times of tight budgeting, often the things that we do for ourselves are seen as “superfluous” and are cut out of the budget. My challenge is to turn that attitude around, and actually increase my business during this time of economic downturn.

How are you making lemonade from lemons?
In my business, I help individuals through change. My mission is “to lovingly guide individuals from Point A to Point B on the path to personal growth and fulfillment". By focusing on all the change that is happening in the world, in our communities, and to individuals directly, I have been able to bolster my business as a tool to help people manage the change in their life, guiding them through to the other side. I help people understand how they can control the change and manage it to arrive at a place they desire, both at work and in their personal lives.

Any encouraging words you would like to offer mom entrepreneurs?
The most amazing thing about mom entrepreneurs is that they inherently know how to be flexible, juggle a million things at once, and still get things done. They are creative, and they do what they are doing because they have a passion for it. Those are the main ingredients for being successful in business, whether the economy is in a downturn or not. They are better equipped than others to deal with “what may come” and change tactics quickly if needed. They have the tools, so often they just need the vision to get there.

For more information, visit, or email Rebecca directly at