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Image Building Tip #6 for Mom Entrepreneurs - Ego surf regularly

Friday, January 29, 2010
Have you gone ego-surfing lately? Your online image is just as important as your printed image. Take time to Google your name. Hopefully all listings are positive references. If you find inaccurate or damaging information on a site, you have options for correcting it according to William Arruda and Kirsten Dixson, co-authors of Career Distinction: Stand Out by Building Your Brand (affiliate link). In cleaning up negative online references, Arruda says you can either vacuum up the dirt or sweep it under the rug: “When you can’t ask a site owner to make the content go away, burying the hurtful content on page 37 of search results is the way to go.”