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Waging the War on Wrinkles

Wednesday, November 18, 2009
Got wrinkles? It’s cute for dogs and babies to have them, though the lines and creases are not so attractive on adults. With mom entrepreneur's faces constantly ending up in photos and on video in today’s technology-driven culture, we should all be looking for ways to improve our skin.

Thanks again to Celeste Hilling of Skin Authority for more great advice about preventing wrinkles. I turn 40 in January and I feel very fortunate to not have any wrinkles yet. I know they are coming. I thank my mom - something in the genes!

In this Q&A post with healthy skin care expert Celeste Hilling, this Skin Authority CEO explains that while there are no miracles in waging the war on wrinkles, there are some smart tools that you can place in your arsenal.

TME: What Causes a Wrinkle?
Celeste: To put it simply - a wrinkle is a fold where the dead skin has sunk into the face. Hilling shares a helpful analogy to help you understand the cause, click HERE.

TME: How does your family tree affect skin health?
Celeste: Each of us has unique skin needs based on the affects of age, ethnicity, health and hormones. Click HERE for more insight into how your family tree plays into your skin health.

TME: What advice do you have about using sun screen?
Celeste: Use sunscreen each and every day – rain or shine. To determine the quality of a sunscreen, check the SPF number (it must be SPF 15 or greater). The active ingredient label should list UVA-blocking ingredients of either titanium dioxide, zinc oxide, and/or those in the avobenzone family. More sun sense tips can be found HERE.

TME: Do moisturizers eliminate wrinkles?
Celeste: It’s important to use a soothing, lightweight moisturizer twice daily on your face and neck. Moisturizers alone do not eliminate wrinkles. Click HERE for more information.

TME: How about the eyes? That seems to be where wrinkles always start.
Celeste: The No. 1 selling skin care products are those for the eyes. And, in addition to products, there are several quick tips to help the skin around the eyes.

TME: Can you tell us about your Wrinkle Reversing Serum™?
Celeste: My team created a way to get rid of crow’s feet and worry lines without needles, downtime or thousands of dollars. Wrinkle Reversing Serum™ is the first in a range of products to incorporate SGF-4 Technology™. Derived from four natural, nourishing proteins, SGF-4 Technology was developed specifically to target and reprogram the aging process of skin cells. To learn more about SGF-4 Technology and to see the results of Wrinkle Reversing Serum, watch this video.

Great advice Celeste, and thanks for the informational audio links. Just a reminder that Skin Authority's Beauty Workout Holiday Boot Camp continues until the end of November. For a listing of events in your area and to register, click here...>

About Celeste Hilling
Celeste Hilling is the host of the syndicated Internet radio show “Skin Health TODAY” and the Founder and CEO of Skin Authority, the leading skin care lifestyle company. As a respected speaker on beauty, health and self-esteem, Hilling is a recurring skin care expert for FOX News iMag, Spa Magazine and Les Nouvelles Esthetiques. More details on Hilling and Skin Authority online at