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A stylish and comfortable alternative to swimwear - Trunkettes

Monday, August 17, 2009
I recently discovered a company that offers a nice alternative to uncomfortable and revealing bathing suits. I am a mom of two children and proud of my stretch marks, but I don't necessarily want everyone to see them.

The days of worrying about revealing cottage cheese thighs and too much cleavage are over! Introducing Trunkettes, a new bathing suit concept created by Hilary Genga who was tired of wearing her husband's swim trunks in order to feel freer not having to worry about a "wardrobe malfunction" while on the beach or at the pool chasing her children around.

Hilary confided in friend and fashion designer, Kristen Evenson who used her creative skills to craft up Hilary's idea of the adorable swim trunks for women.

Trunkettes are for anyone who wants to be comfortable and not too exposed, while still remaining cool, cute, and sexy! These swimsuits run at about $54.00 for bottoms and $50.00 for tops. Trunkettes have already gained celebrity fans such as, Perrey Reeves, Alex Kingston, Gretchen Rossi, and Melissa Rycroft.

So whether you need something stylish and practical for the end of summer or a sunny getaway to the islands this winter, this Los-Angeles based company offers a variety of patterns and styles to suit all your swimwear needs.

Some interesting facts about how this mom entrepreneur owned business has grown:
  • Trunkettes started from storing 300 suits in each style in Hilary’s garage and sending them out with only two women to help, to storing tens of thousands of suits in a fulfillment center.
  • Hilary went from having an office consisting of her computer in her bedroom, to a high rise office building in the heart of Sherman Oaks.
  • Hilary was walking the pavement from store to store with a bag of samples in her hands, and now has a team of seven high powered sales reps that cover every inch of this country and more.
  • The two women have gone from handing out fliers at the beach, to being featured on NBC’s The Today Show and Fox Business News.
  • In the past few months they have gained multiple celebrity fans and had features on prestigious websites and blogs such as Glamour, Hot Moms Club, and MyStyle.

Trunkettes is celebrating Christmas in August. Make your purchase before August 30th and receive 40% off - visit