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We have an aggressive promotional campaign planned for the three month period, including:
- Early June - press release announcement to media - focus on summer, beach days, July 4th, barbecuing and swimming - summer featured members will be mentioned in press release.*
- June 22nd - advertisement in the HARO (will reach approximately 100,000+ professionals, media, high-end consumers (email list has a 96% open rate)) with giveaway mentions for those who donated for the Easter promotion. We will focus on summer, beach days, July 4th, barbecuing and swimming for this promotion - summer featured members will be mentioned in ad.*
- July 14th - Twitter party celebration for summer. One hour of giveaways and contests promoting Co-op Shop members who would like to donate for the party.
- Late July - press release announcement to media - focus will be on Get Ready for Kindergarten Month, back-to-school, Labor Day and Ntl. Childhood Injury Prevention Week - early fall featured members will be mentioned in press release.**
- August 1 - August 15th - advertising on CouponDivas.com (receives 90,000 hits/month), newsletter promotions for early fall featured Co-op Shop members** (distributed to over 12,000 people - mostly women/moms). Focus will be on Get Ready for Kindergarten Month, back-to-school, Labor Day and Ntl. Childhood Injury Prevention Week.
- Early August - Twitter party celebration for back-to-school. One hour of giveaways and contests promoting Co-op Shop members who would like to donate for the party.
*Summer featured members - in addition to a regular listing for the full 3 months, you will receive a featured placement on the landing page with mention of offer if available (i.e. 15% off purchase) and company name (brief description) from June 1 - July 11, 2009. You will also be listed in the summer press release, company name mentioned in HARO ad, listing in one category (additional categories $10 each), 1st option to donate to Twitter party - $150.00 (only 3 spots available).
**Back-to-school featured members - in addition to a regular listing for the full 3 months, you will receive a featured placement on the landing page with mention of offer if available (i.e. 15% off purchase) and company name (brief description) from July 12 - August 31, 2009. You will also be listed in the back-to-school press release, company offer listed in one of two CouponDivas.com newsletters to members, listing in one category (additional categories $10 each), 1st option to donate to Twitter party - $125.00 (only 6 spots available).
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