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Lemons to lemonade feature #30: Danielle Hughes

Saturday, January 17, 2009
Baby Fish Mouth is the brainchild of two friends who met in college and always talked about doing something big together. But soon real life intervened - careers, marriages, children. Even though life took them in separate directions after school, they held on to their friendship and their dreams to work together someday. Then one summer, Danielle Hughes went to Cindy Lyons with an idea.

The company, established in 2007 combines these two mom entrepreneur's love of movies with their passion for children and desire to do something they truly enjoy and feel proud of.

Recently, we caught up with Danielle, mom to one son, to learn more about how this economy has affected her family and the business. Here is her story...

How has this economy affected you, your business and your family?
Luckily it has not affected us that much – yet. Business is slower, but January is always bad for retail so I am hopeful things will pick up. I also freelance copywrite to help pay the bills and have noticed a slight downturn, but again, I am confident things will get busier soon.

How are you making lemonade from lemons?
Many people tend to cut their advertising and promotion budgets during a recession or economic downturn. But statistics prove that businesses who continue to spend on advertising actually increase their sales. So even though times are tough and business has slowed, we are taking out an ad with other Mompreneurs in Peter Shankman's HARO (Help a Reporter Out) Newsletter for Valentine's Day. This will give us exposure we need to 50,000 media outlets and other businesses, and by offering his readers a promotion code, hopefully spread some goodwill in return. I am confident that this lemon will result in pitchers of lemonade for our business!

Any encouraging words you would like to offer mom entrepreneurs?
Find a supportive community online to help you navigate the world of small business. I was lucky enough to find The Mom Entrepreneur Online Support Group. The women are not only smart, but willing to help others without asking for anything in return. Don’t be afraid to use the resources around you and ask for help. Pride has no place in business.

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